Salesforce Implementation Cost in 2022: A Guide to Get Optimal ROIs
Salesforce can prove to be the perfect option if you are looking to boost sales, employee efficiency as well as market understanding and reach. If you are thinking about implementing Salesforce in your business operations, inclusive of customer support, sales, and marketing, the cost incurred is between $10,000 to $50,000. The cheaper options are mostly OOTB, while custom solutions tend to be more expensive. For you to make an accurate estimation, it is necessary to have a clear understanding of what you need, what you should purchase as well as the cost of these specialized services. Read on as we dive deep into Salesforce implementation services and how much it can cost your business without Salesforce professional services in your corner. But first, let’s begin with some context:
Salesforce Pricing Models: Benefits and Constraints
Salesforce has a transparent pricing model. The payment is calculated on an annual basis and depends on the number of Salesforce users present in your company. The Prices of Salesforce implementation services also depends on the edition/version you choose. While certain capabilities are only available in custom Salesforce solutions, a majority of other features are available on out-of-the-box solutions. Your choice depends on the unique requirements of your enterprise.
Yet another constraint is that certain high-value features are available only at an additional price. This is basically a sharp call to the ‘hidden costs of Salesforce. This means that without spending more, the Essentials edition will not be enough for your organization. Even the .costliest Salesforce edition, ‘Ultimate,’ has a large number of add-ons, each of which carries a price tag. In a nutshell, if you wish to make the most out of your Salesforce investments, you will have to pay extra.
Salesforce Pricing for Core Products and their Editions
- Sales Cloud- This is a solution that can be leveraged for sales automation, designing sales processes, as well as reporting and forecasting.
- Service Cloud — Service Cloud mainly deals with omnidirectional customer service and support.
- Marketing Cloud — The Salesforce Marketing Cloud is a solution for digital ads, email campaigns, and social media marketing.
These are the primary Salesforce products. Each of these can be coupled with Salesforce’s add-ons to enhance its functionality.
E.g., SalesForce CPQ and Billing- which is a solution that can help your business manage orders, invoices, and quotes and Pardot- is a solution that encapsulates a suite of tools that can help automate B2B biz-ops as well as third-party apps available on App Exchange.
Sales Cloud Pricing
Salesforce now offers four Sales Cloud editions, each with its own set of features and pricing:
- Lightning Essentials ($25 per user/month invoiced annually)
- Lightning Professional ($75 per user/month, payable annually)
- Lightning Enterprise ($150 per user/month, payable annually)
- Lightning Unlimited ($300 per user/month payable annually)
Service Cloud Price
Service Cloud, like Sales Cloud, comes in four different editions:
- Lightning Essentials ($25 per user/month invoiced annually)
- Lightning Professional ($75 per user/month invoiced annually)
- Lightning Enterprise ($150 per user/month payable annually)
- Lightning Unlimited ($300 per user/month billed annually) gives you the most features for your customer care needs.
Pricing for Sales + Service Cloud
If you need to give sales reps and customer service agents access to both Clouds, you can choose from one of four editions that combine the features of the Sales and Service Clouds, such as:
- Lightning Essentials ($25 per user/month invoiced annually)
- Lightning Professional ($100 per user/month, payable annually)
- Lightning Enterprise ($175 per user/month invoiced annually)
- Lightning Unlimited ($325 per user/month invoiced annually)
Pricing for Marketing Cloud
The functionality of Marketing Cloud is organized into suites to support various marketing goals such as email marketing, social media marketing, advertising, and B2B marketing automation. Spread across 4 Suits, the cost of a Marketing Cloud can range from $1000 to $40,000.
The Price of Salesforce Deployment Services
Now that you know how much Salesforce products cost, let’s look at a real-world scenario to see what other “building blocks” your implementation costs would consist of.
The company’s total yearly price to Salesforce will be based on the pricing of Sales and Care Cloud editions that meet the company’s scale and required level of sales and customer service process automation.
It’s vital to factor in the cost of implementation services to obtain a sense of the total cost of implementation.
Consulting
The cost of consulting is determined by the service provider. Using the latter’s average hourly rates, we can estimate that a two-week consulting project will cost around $14,000.
Migration of Data (for users with a legacy CRM)
You’ll require data transfer services if you’re already utilizing a CRM but want to convert to Salesforce. Data migration is a costly endeavor because it necessitates a variety of procedures prior to the data import. First, ensure that the data is accurate, clean it of duplicates and errors, then map it to the appropriate Salesforce fields. To satisfy the company’s potential demands, all of these initiatives are anticipated to cost $10,000 on average.
Customization
Customization costs are determined by the intricacy of the company’s internal operations and the technical tools needed to tailor the solution. The cost of modification is expected to be roughly $50,000.
Third-Party Systems Integration
The cost of integration is determined by the number of external systems to which a Salesforce solution must be connected, the complexity of custom development required, and the extent to which the Salesforce user interface must be changed. Standard Salesforce connections (APIs, OAuth 2.0) will be used for the Outlook integration, while custom work will be required for the remaining two integrations. The organization may need to invest $35,000 on average to achieve these integration needs.
User Training
A corporation needs to prepare an in-house administrator as well as address the learning demands of numerous sales, marketing, and customer support professionals. As a result, their training budget, which is estimated to be over $10,000, is quite amazing.
After-Launch Assistance
Support typically lasts three months after the solution is deployed. We may estimate the price of 3-month support for the company at roughly $45,000 if we use the average hourly rates of support providers.
Salesforce’s Total Price
When all of the annual charges for goods and installation services are added up, the total Salesforce professional services provider’s implementation cost for the midsized company comes to $252,200.
Another essential point to note is that this amount, which includes product and service costs, is only paid once when Salesforce is implemented. The company in the example’s Salesforce spending next year would be $88,200 or $176,400, depending on the Salesforce edition they chose.
In conclusion
You may get a broad sense of the implementation budget by looking at the rough estimates of Salesforce implementation services and product expenses in this article. We trust that this article will prove informational. Until next time, happy biz ops!
